Why Shop with Charms Jewels?
Charms Jewels is an online jewellery brand of Omkar Jewellers, a trusted family jewellery business serving customers in Mumbai since 1985. Located in Andheri West, Mumbai, India, Omkar Jewellers has built its reputation through generations of experience, personal service, quality products, and customer trust.
Today, under the leadership of Mr. Hasmukh K. Kothari, the family business is expanding its legacy through Charms Jewels, bringing its jewellery expertise and precious-metal collection to customers through a convenient online platform.
At Charms Jewels, our aim is simple: to make authentic jewellery, precious-metal products, and gifting options easier to discover and purchase online. From elegant 925 Sterling Silver Jewellery to Gold & Diamond Jewellery, Gold Coins, Silver Coins, Bars, Frames, Utensils, and customised gifting products,
Our Collection is designed for :- Investment, Celebrations, Festivals, Weddings, Corporate gifting, and everyday style.
Our Jewellery & Precious Metal Collection
At Charms Jewels, customers can explore a diverse collection including:
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925 Sterling Silver Jewellery
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24 Karat Gold Coins & Bars
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999 Purity Silver Coins & Bars
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24 Karat Gold-Plated / Golden Frames
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999 Purity Silver Utensils & Gifting Articles
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BIS Hallmarked Gold Jewellery
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Diamond Jewellery
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Customised Gold & Silver Coins
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Colour Coins & Themed Gifting Coins
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Traditional & Contemporary Jewellery Designs
Whether you are looking for a meaningful gift, jewellery for yourself, a precious-metal investment, or something memorable for a special occasion, Charms Jewels offers choices for different requirements and budgets.
Why Choose Our Service?
A Legacy of Trust Since 1985
Our roots go back to 1985, when Omkar Jewellers began serving customers in Mumbai. Over the years, our family business has developed strong relationships with customers through personal attention, product knowledge, transparent dealings, and a commitment to quality.
Charms Jewels carries this trusted jewellery legacy into the digital world, combining the experience of a traditional jewellery showroom with the convenience of online shopping.
100% Authentic Precious Metals
Purity and authenticity are at the heart of our business. We carefully verify our precious-metal products and jewellery before they reach our customers. Our focus is on providing genuine products with appropriate purity and certification standards.
Customers can shop with greater confidence knowing that quality checking is an important part of our process.
925 Sterling Silver Jewellery
Our 925 Sterling Silver Jewellery collection combines contemporary styling with timeless appeal. We offer jewellery suitable for women and men, with designs created for everyday wear, gifting, celebrations, Office wear and special occasions.
Our goal is to continuously introduce attractive designs while maintaining quality, comfort, finish, and value.
Gold & Silver Coins for Gifting and Investment
Gold and silver have traditionally represented prosperity, value, celebration, and good fortune. Our range of Gold Coins, Silver Coins and Precious Metal Bars provides options for personal investment as well as gifting.
Customers can choose from classic designs, religious themes, festive collections, colour coins, and customised pieces for weddings, anniversaries, festivals, corporate occasions, and other memorable moments.
Competitive Online Pricing
Charms Jewels is designed to provide customers with the convenience of comparing and purchasing jewellery and precious-metal products online.
We aim to maintain competitive online pricing while continuing to focus on authenticity, product quality, customer service, and secure delivery. This combination allows customers to shop conveniently without compromising on trust.
Quality, Purity & Craftsmanship
At Charms Jewels, we believe jewellery is more than an accessory. It can represent a celebration, relationship, tradition, achievement, investment, or lifelong memory.
For this reason, we place strong emphasis on purity, craftsmanship, design, finishing, and quality checking. Our team works to bring together traditional jewellery values and modern designs that appeal to customers across different age groups.
Our collections include products across different gold purity options, including 9 Karat, 18 Karat, 22 Karat and 24 Karat, depending on the product category.
We also offer 999 purity silver products and a growing range of 925 Sterling Silver Jewellery.
Infinite Designs & Collections
Jewellery preferences are personal, and every customer has a different style. Charms Jewels therefore focuses on developing a broad collection that combines traditional elegance with contemporary design.
From simple everyday jewellery to statement pieces and personalised precious-metal gifts, our objective is to give customers more choices under one trusted platform.
Our design team also works on customised jewellery and coin concepts, helping customers create products suitable for personal celebrations, religious occasions, weddings, festivals, corporate gifting, and special events.
Safe & Insured Shipping Across India
Our showroom is based in Andheri West, Mumbai, while Charms Jewels enables us to serve customers beyond our physical location.
We provide insured shipping across 10,000+ serviceable PIN codes in India, subject to product and location availability. Because jewellery and precious metals require special care during transportation, we follow secure dispatch and delivery procedures.
Our aim is to ensure that every order reaches the customer safely, securely, and with the confidence expected when purchasing valuable products online.
Lifetime Buyback Policy
We understand that precious metals and jewellery can hold long-term value. Charms Jewels therefore provides a Lifetime Buyback Policy on eligible products, subject to the applicable buyback terms, product condition, verification, documentation, purity assessment, and prevailing policies at the time of buyback.
This commitment reflects our focus on building long-term relationships rather than simply completing a single transaction.
Quality & Trust
Trust has been at the foundation of Omkar Jewellers since 1985, and the same principle guides Charms Jewels.
We are committed to maintaining transparency in product information, purity standards, pricing, certification, and customer service. Where applicable, jewellery and precious-metal products are provided with relevant purity or quality documentation.
Our relationship with customers does not end after a purchase. We aim to provide dependable support and build lasting relationships based on quality, reliability, transparency, and trust.
Our Vision
Our vision is to make Charms Jewels a trusted online destination for jewellery and precious metals in India, supported by the long-standing experience of Omkar Jewellers.
We aim to:
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Deliver a convenient and trustworthy jewellery-buying experience.
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Understand changing customer preferences and introduce relevant designs.
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Combine traditional jewellery values with modern online convenience.
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Make quality jewellery and precious-metal products accessible across India.
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Build long-term relationships through transparency and dependable service.
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Carry the trusted legacy of Omkar Jewellers forward through Charms Jewels.
Our Mission
Our mission is to continuously offer jewellery and precious-metal products that combine quality, purity, craftsmanship, value, and attractive design.
We strive to understand local tastes as well as evolving jewellery trends so that our customers can enjoy a diverse and regularly updated collection.
From product selection and secure online ordering to insured shipping and customer support, we aim to provide a smooth and dependable shopping experience at every stage.
Above all, our mission is to earn customer confidence through authentic products, transparent service, competitive value, and long-term commitment.